Launched within the frame of Pro Helvetia’s Bridges to the Future call, eight emerging design studios were selected and benefitted from a tailormade support to adapt to the current online presence necessity. Design Switzerland Matchbox: Industry Connect was developed in partnership with Medelhan – the Salone del Mobile spinoff and leading business design network, working among others with Kartell, Devon&Devon or Cappellini. The objectives of this new measure is to offer alternatives so that young studios can develop their international network and refine their pitching skills. The format of this initiative is unique for its anchoring in the market and its close connection to its key players.
(link to Medelhan feature and video) Video courtesy of the Swiss Arts Council Pro Helvetia