Osofor, Jewellery, 2017

Osofor wanted to make a jewellery collection with lab grown diamonds. Lab grown diamonds have exactly the same properties and qualities as natural diamonds, but have as an immense advantage to not be disastrous for the humans and the planet. The size and the cut of diamonds was not something that could be changed, so I became interested in finding new interesting ways to encapsulate and frame the diamonds. The fact that diamonds can now be made industrially inspired me to make a jewellery collection using industrial metal processes, coils, swaging tubes, stamping, sheet forming, all informed the collection’s shapes.

Jewellery Concepts, Commision, Osofor

Untitled 100B Corner Light Up The Living Platform Allalu shelving, Furniture, 2016 All Alu Langewolle Boyfriend Hook Are You Satisfied Osofor AA Adidas by Tom Dixon HB Hermès Bench Bucket Research Migros Value Circular Seb Cooker Swiss Air Toy Project, Ecal, 2011 Swiss Air Toy Plank

The studio is dedicated to create visually appealing yet technically innovative designs. Projects are based on a keen interest for new materials and techniques available for industrial production as well as a playful approach to deconstructing, displacing and re-contextualise components and visual codes found in the everyday. The studio offers services in the fields of product, furniture, fashion accessories and exhibition design.

Alexandra Gerber (b.1987) is a Swiss-French designer who established her own practice in London in 2016, alongside pursuing freelance-based projects for external clients.

After obtaining a Master Degree in Product Design from Ecal in Lausanne and a Bachelor Degree from the Esad School of Art & Design in Strasbourg, she worked for four years as a Special Project Designer for Tom Dixon for whom she was leading large scale brand partnership projects among which she worked on three collections of accessories for Adidas and a furniture program for Ikea which won a red dot award in 2018. Previously she has worked for Studio Nitzan Cohen, Atelier Pierre Charpin and the fashion label Bless Gmbh.

She contributed to international shows such as U-Joints in for the Salone del Mobile in Milan (2018) and Design Miami/Art Basel (2018) and was finalist 2 times in the Swiss Design Award (2012 and 2018) and at the Design Parade Festival (in 2009). 

Download CV (PDF)
Alexandra Gerber Studio 
Studio 0.3, Grosvenor Works
Grosvenor Way
E5 9NE London




Design Switzerland Matchbox: Industry Connect

Launched within the frame of Pro Helvetia’s Bridges to the Future call, eight emerging design studios were selected and benefitted from a tailormade support to adapt to the current online presence necessity. Design Switzerland Matchbox: Industry Connect was developed in partnership with Medelhan – the Salone del Mobile spinoff and leading business design network, working among others with Kartell, Devon&Devon or Cappellini. The objectives of this new measure is to offer alternatives so that young studios can develop their international network and refine their pitching skills. The format of this initiative is unique for its anchoring in the market and its close connection to its key players.

(link to Medelhan feature and video) Video courtesy of the Swiss Arts Council Pro Helvetia

Stylepark Magazin, April 2021

‘ Reflective and discerning – Four young designers we want to see, read and hear more of in the future.’ – an article written by Adeline Seidel 

(Go to the Stylepark article)

Die zündende Idee, Wohnrevue, July 2021

 Das reduzierte Licht der London Designerin spielt mit Zwischenraumen und setzt dabei leere Ecke neu in Szene. – abstract from the article written by Rik Bovens for Wohnrevue Magazin about the corner light designed for 'Die zündende Idee'. A project initiated collaboratively between Okro gallery, Schätti Leuchten and Wohnrevue magazine, invinting ten female designers to make a prototype from the same flexible LED kit provided by Schätti Leuchten.

(Wohnrevue article)


1017 ALYX 9SM, Matthew William, Mirror World, Another Man, Issue 30

"This is the latest excursion of Alyx, into industrial design. Backstage at the show was a beauty station, designed in collaboration with hair dresser Gary Gill. This station's design will be open-source with standard parts that are easily available around the world. It's a mirror world Matt Williams hopes all industry will adopt."

(Go to Site)


1017 ALYX 9SM x Gary Gill x OK-RM x Alexandra Gerber Studio, Men Fashion Week Paris 2020

New hair and make-up cases prototypes that will be used in the backstages of the 1017 ALYX 9SM catwalk for the Paris Men Fashion Week. The project has been developed in collaboration with the famous british hair dresser Gary Gill and OKRM design studio. More details in projects...


Wallpaper, October 2019

The Up Shelf is featured in the Smallpaper, Rhyme time article of the October Issue. Photography by Sam Hofman and interiors by AMy Heffernan.

(link to Wallpaper Magazine)


OKRO Gallery, 'Lieblinge', Chur, 2019

50 established designers show their favourite object from the young swiss designer scene. I was kindly invited by Jörg Boner to show the Up shelf. Picture by Chloé Tun Tun. The exhibition ist opened from 14.9.2019  – 12.10.2019

(Okro Gallery) (Jörg Boner Product Design(Chloé Tun Tun



Maisons et Ambiances, Design Young Generation, Anna Heck, 2019

Following a great conversation with Anna Heck, she published this portrait as part of a series of articles entitled Design Young Generation for Maisons et Ambiances Magazine.

(link to Maisons et Ambiances)


Espaces Contemporains, Les Espaces du Design, 2018

Feature of the Up-Shelf as "Best shelving system" amonst the Espaces Contemporain Magazine selection of swiss design 2017-2018.


DAMN Magazine, U-Joints by Anniina Koivu, 2018

Feature in the U-JOINTS article written by Anniia Koivu, a little abstract of the text here, thank you! "It's about time for a female designer whose work is anything but stereotypically female. Steadfastly anchored in industrial processes, Gerber's work is super-industrial, edgy, radical and delightfully masculine - in the best sense of the word." 


Swiss Design Awards, 2018

Very happy to part of the Swiss Design Award exhibition taking place during Art Basel. Come and see, it's open from the 12–17 of June, Halle 3, Messe Basel.

(Go to site)  (Go to blog)


U-Joints, Equations of Universal Lifestyle, 2018

Curated by Andrea Caputo and Anniina Koivu for the Milan Design Week and organised by the Plusdesign Gallery, the show consists of 50+ leading international contemporary designers and industry professionals who explore the theme of connections in design and the multi-faceted world of joints.

Instagram: @plusdesign_gallery @anniina.koivu  #UJOINTS

Cover Artwork

Panthère Première Magazine Cover, Paris, 2017

Panthère Première, is an independant review devoted to investigations in the sphere of social critique. Through a share of thoughts and story telling, the review explores the intersections between the private spheres, family, childhood, memories, home, body, sexuality and the phenomenons that aim to be systems like state, industry, work, colonialism, gender – looking at them as the places where domination and injustice are often revealed, nourished and where they become permanent.

(Go to site)


Somewhere between the Human and the Monumental, Diversion, Issue 1, Ecal Publisher, 2014, Editor Anniina Koivu

This catalogue regroups ideologies, theories and manifestos I heard, read and discussed over the course of my design studies. The aim was to take each idea that shaped my understanding of design and critique its relevance within the contemporary context and within my own practice. The origins of the quotes vary from historical manifestos to personal conversations with teachers, friends and peers.

(Go to site)


Swiss Federal Design Award, 2012

It is a container, with a conic shape, that helps you to transport something liquid or solid from one point to another. It has a collapsible handle that defines the object as transportable. The hardened material it is made of assures a secured transport of the goods and it’s restricted volume makes it possible to be carried by one. It is a very uncomplicated object that communicates charm and rational beauty. It is a bucket.

(Go to Site)


City Like You, File Magazine, 2012

I am a guest in a community house for students. One hundred people live here. Most poeple live here for ages and might never move out. I feel like in a cruise boat, you could have spend months in without needing to go out. This place is almost like a city in the city...

(Read More)


Wallpaper Magazine, Graduate Directory, 2011

For Buckets, Alexandra Gerber chose the humble pail as her starting point precisely because of its mundanity. “The bucket is so restrictive”, she explains, “it’s very simple in terms of its function and the semantics and it has very few physical elements, therefore it was quite a challenge to give it a new character. How far could I change it without destroying the quality that makes it beautiful in its simplicity.”